I design, build and grow websites for businesses that need them to win work.
Most businesses hire a designer, a developer and a search agency, then watch the website fall through the gaps between them. I do all three, so the site that looks right also works properly and gets found.
Every project gets
its own world.
Four recent builds, each with what changed and where the figures come from.
Lambert Lighting
An obsolete catalogue rebuilt as a product and specification system for architects and specifiers.
Delivery facts from the completed build. These figures do not claim traffic, inquiry, ranking, conversion or revenue changes.
The Black Salt Room
A first website for a small Toronto wellness studio that carries the atmosphere and explains the experience.
Technical figures are Lighthouse lab results from the saved desktop and mobile launch reports, not field data; results vary by device, connection and later changes. Bookings are owner-reported, not independently verified, and not an attributed conversion result.
"Since the launch, I’ve been staying fully booked. We receive a constant stream of new inquiries and reservations directly through the site every single day."Alina, Owner, The Black Salt Room
B&B Contractors
A contractor site built around services, service area and estimate requests.
Owner-reported total of jobs, as of September 2026; these are jobs, not inquiries. Website attribution and job totals were not independently verified through analytics, contracts, project values or revenue records.
Palisades Lodge
Local search, destination content and a custom Mews booking path for a new Eastern Sierra lodge.
Business Profile figures from Google for May to October 2026, with reviews as of October 2, 2026. They measure how guests find and judge the lodge, not bookings or revenue. The booking widget hands off to Mews; no booking or revenue lift is claimed.
Since the launch, I've been staying fully booked. We receive a constant stream of new inquiries and reservations directly through the site every single day.
"The migration went wonderfully, and Alex was a joy to work with."
Bodie Foundation · Shopify migration with zero merchant downtime17 website-generated jobs in total for B&B Specialty Contractors.
Owner-reported, not independently verifiedGrowth work on agency
and in-house teams.
SEO, content and website performance for software, professional services, robotics, fitness and recreation brands, before and alongside the studio. Career history
Available for select projects and opportunities
Have a website that needs to win work?
Let’s work together. Have a project in mind or a role you’re hiring for? I’d like to hear about it.
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